GTM Strategy for B2B Sales

marketing that actually DRIVES Sales

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Marketing Street Cred

not your typical marketing consultant

‘Anti-consultant’ by design.

I’m not in the business of taking 6 months to spin out a report or constantly upselling. I’m both a strategist and a doer, always transparent and standing by our ‘in and out’ model of project support.

Oh, did I mention 100% of my clients saw an increase in revenue in < 6 months. I’m not good at bragging, but I’m a ‘sure bet’ if there ever was one.

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Chief Marketing Strategist

brie entel, CMO

A woman with shoulder-length brown hair smiling and crossing her arms, wearing a white button-up shirt, in a bright modern office.

I’m a former Fortune 500 marketing Executive who loves solving marketing challenges for growing companies.

There is nothing more satisfying than seeing a growth-stage company hit its stride. It’s like the underdog making the playoffs.

However, many growth-stage companies never reach this point. They get stuck because they keep doing what they’ve always done.

That’s where I come in. I apply over 20 years of corporate marketing experience to help companies reach the next level.

From navigating M&As to global expansion, entering verticals, or establishing channel reseller programs — I’ve been there and can teach your marketing team how to do it.

I’ve held leadership roles at Fortune 500 companies, mid-sized global companies, and small local businesses.
- Vice President of Marketing, North America
- Vice President of Marketing & Digital Transformation
- Vice President of Product Marketing
- Senior Director, Service Development & Innovation, Workplace
- Global Director of Marketing
- Director of Marketing, North America
- Senior Product Manager, Enterprise PaaS
- Regional Marketing Director, Mid-Atlantic
Education
- MS in Marketing, Raymond A. Mason School of Business, William & Mary
- BA in English, University of Rochester
- Post-Graduate Certificate, Darden School of Business, University of Virginia
Certifications & Post-Grad
- GTM OS Certified: Go-to-Market Certified Advisor with GTM Partners
- Agile: Certified SCRUM Master; Certified Scrum Product Owner
- Six Sigma: Lean Six Sigma - Yellow Belt
- Innovation: Design Thinking; Service Design; Human-Centered Strategy by IDEO
- Brand: Brand Management, London Business School
- Sustainability: Fitwel Ambassador, Center for Active Design
- Organizational Leadership: Executive certificate, Northwestern
- Change Management: Removing barriers to change, University of Pennsylvania
- Disney Institute: Quality Service, Leadership Excellence, Employee Engagement
- Structured and closed a $1B sale
- Launched 20+ new product lines
- Product Innovation Lead
- Built 3 product marketing programs from the ground up
- Established channel & reseller programs in enterprise tech
- Managed marketing through 5 M&As

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Business is a team sport, Mostly

How I Work

I provide expert go-to-market advisory, marketing strategy, and interim marketing support for growing B2B firms and consultants.

It’s not just me you are getting — though I am told I’m pretty fun to work with — I work with a collective of specialists who help my clients get to the finish line.

This informal partnership benefits my clients by expanding capabilities, controlling costs, and ensuring quality.

It’s always better to have a little help from our friends.

Want to Partner?

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Marketing Frequently Asked Questions

A marketing strategist is an expert in creating go-to-market plans for companies, products, and industries.
Marketing strategy ties into your overall business strategy to reach your sales goals.
Marketing strategists use marketing research, customer insights, and marketing data to predict what marketing activities will work the best with your audience.
If your revenue isn’t growing, you may need a marketing strategist.
Marketing strategists diagnose the problem using market research, customer interviews, and analyze data to see trends.
Marketing strategist will re-write your marketing plan so that it generates revenue and helps your marketing and sales teams perform better.
Business-to-business marketing is applied to companies that sell products or services directly to other businesses. This could be enterprise software, advisory services, outsourced processes, business consulting, and products or parts.
Yes.
An experienced marketing consultant like Corporate Prose brings an outside view of your business. Marketing consultants can diagnose a problem in your current marketing and sales activities and write a marketing plan to drive more sales.
Marketing and sales should always be working together to build a strong sales pipeline and customer value proposition.
It depends.
Experienced B2B marketing consultants like Corporate Prose lend their years of corporate marketing leadership experience, graduate degree in business marketing, and specialized certifications to each project. This expertise can help businesses multiply sales while lowering overall spend.
Great marketing consultants like Corporate Prose provide quick return on investment.
Marketing consultants charge based on the type of ask. Marketing projects can be quoted as one total price, by a monthly retainer, or as an add-on hourly fee for one-off or extra support.
Some marketing consulting firms give you a powerpoint deck with high level ideas.
Corporate Prose marketing consultants provide the strategy and support getting it to market. This includes writing marketing messaging, sales collateral, websites, proposals, and launching integrated marketing campaigns to get the strategy launched faster.
Almost all marketing departments are stretched thin.
This means there is more work than people and money to do it.
A marketing consultant like Corporate Prose can identify ways to make marketing more effective, reallocate resources, train junior team members, and do the work on your marketing teams behalf.
A great use of a marketing consultant like Corporate Prose marketing is to have them take on new projects that marketing teams don’t have time to do themselves.
Yes.
Corporate Prose offers a marketing service to temporarily cover for open marketing leadership positions, parental leave, staff transitions, and support mergers and acquisitions. Contact us for more information on your specific need.
Hiring a senior level marketer as a temporary contractor ensures you don’t lose sales while positions are open.
Working directly with a marketing consultant like Corporate Prose is more cost effective than working with a Marketing Staffing Firm or Temp Agency. Corporate Prose provides guaranteed senior-level results with no cost mark-ups, complicated legal contracts, nor binding commitments of taxes and benefits.
Corporate Prose works with businesses across the United States. We also have international marketing experience with a focus on Canada, UK & I, Europe, Middle East, Brazil and Asia Pacific markets.
We’re digital first, have laptop and zoom will travel.
We meet in person with clients located in Maryland, Virginia, and the District of Columbia.
But, if you want to fly us out to your headquarters - we’ll be on our way!