marketing Services

Better marketing wins everytime

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Buyers judge a book by its cover

Growth stage companies get to a point where image has more impact on buying than quality. Scaling requires a ‘nicer package’ to attract a broader audience.

That’s because as consumers we trust things that look nice: “If it looks good, it is good.” That’s where Corporate Prose comes in to help.

Marketing Strategy

Corporate Prose helps business leaders set direction, size the market, and implement a marketing plan that drives business growth

  • Scaling looks different than start up. Corporate Prose guides companies serious about expansion. Whether it’s entering new channels, vertical markets, geographies, or M&As, we guide your marketing team through the process, build programs, and position for bigger or more competitive opportunities.

  • Lean marketing teams rely on generalists to manage all aspects of marketing.

    There are areas such as product marketing and channel marketing that need a specialized touch to build and sustain. Corporate Prose has extensive experience building product marketing programs from the ground up and establishing new channels to sell in. Whether its positioning your product or service for a technical buyer or developing an offer for partners/resellers, we can structure, develop, and launch programs on your behalf.

 

Marketing Projects

Tackle a major marketing initiative, project, or marketing campaign with an expert at the helm.

  • Take a calculated risk with an expert managing your high-profile project like a rebrand, website, or a strategic integrated marketing campaign. Corporate Prose steps in to lead strategic activities to support lean marketing teams and make sure your big investments pay off.

  • Sales and marketing go together like peanut butter and jelly, or sometimes like oil and water. Corporate Prose can work with your marketing and sales teams to build a strong sales enablement package, structure demand generation programs, or jump in for high-stakes sales pursuits.

 

Interim Leadership

Gaps in coverage happen. Corporate Prose offers interim support to keep your marketing moving forward.

  • Needs change, resignations happen, or employees need to take leave. Everyday human resource challenges are expected, but when teams are lean your business can struggle during change. Corporate Prose offers interim marketing leadership on a contract basis to fill coverage gaps when you need it.

  • Marketing is best learned from mentorship. Solo marketers and lean marketing teams often don’t have a senior marketer to learn from. Corporate Prose offers marketing coaching for junior and mid-level marketers ready to grow. These affordable packages make a big difference in performance, talent retention, and improved marketing results.

    Corporate Prose also provides virtual workshops for lean marketing teams on key marketing topics such as Marketing Strategy 101, Offer Design, Customer Experience, and How to Write a Marketing Plan.

 
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capabilities

  • Brand Marketing

  • demand generation

  • Product, Positioning & Packaging

  • Sales Collateral

  • Market Research

  • integrated campaigns

  • offer development

  • marcomm Support

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Marketing Workshops for small Groups

Corporate Prose offers interactive virtual or in-person* workshops for entrepreneurs, professional groups, and marketing teams. Each session is engaging, hands-on, and participants walk away with a ready-to-implement marketing tool.

Workshops include, but are not limited to, Marketing 101, The New Ps of Marketing, Ideal Customer Profile, Design Thinking, and the Intersection of PR & Marketing.

Learn more

*In person available for groups in the DC Metro Region.

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