marketing Services

Win Larger Sales With Expert B2B Marketing Services

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Buyers judge a book by its cover

Growth-stage companies reach a point where image has more impact on buying decisions than quality.

That’s because, as consumers, we trust things that look nice: “If it looks good, it is good.” That’s where I come in to help.

Marketing Strategy

I help business leaders set direction, size the market, and implement a marketing plan that drives business growth

  • I guides companies serious about growth. Whether it’s entering new channels, vertical markets, geographies, or M&As, I guide your marketing team through the process, build programs, and position for bigger or more competitive opportunities.

  • Lean marketing teams rely on generalists to manage all aspects of marketing.

    There are areas such as product marketing and channel marketing that need a specialized touch to build and sustain. I have extensive experience building product marketing programs from the ground up and establishing new channels to sell in. Whether its positioning your product or service for a technical buyer or developing an offer for partners/resellers, I can structure, develop, and launch programs on your behalf.

 

Marketing Projects

Tackle a major marketing initiative, project, or marketing campaign with an expert at the helm.

  • Take a calculated risk with an expert managing your high-profile project like a rebrand, website, or a strategic integrated marketing campaign. I step in to lead strategic activities to support lean marketing teams and make sure your big investments pay off.

  • Sales and marketing go together like peanut butter and jelly, or sometimes like oil and water. I work with your marketing and sales teams to build a strong sales enablement package, structure demand generation programs, or jump in for high-stakes sales pursuits.

 

Interim Leadership

Gaps in coverage happen. I offer interim support to keep your marketing moving forward.

  • Needs change, resignations happen, or employees need to take leave. Everyday human resource challenges are expected, but when teams are lean your business can struggle during change. I offer interim marketing leadership on a contract basis to fill coverage gaps when you need it.

  • Marketing is best learned from mentorship. Solo marketers and lean marketing teams often don’t have a senior marketer to learn from. I offer marketing coaching for junior and mid-level marketers ready to grow. These affordable packages make a big difference in performance, talent retention, and improved marketing results.

    I also provide virtual workshops for lean marketing teams on key marketing topics such as Marketing Strategy 101, Offer Design, Customer Experience, and How to Write a Marketing Plan.

 
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capabilities

  • Brand Marketing

  • demand generation

  • Product, Positioning & Packaging

  • Sales Collateral

  • Market Research

  • integrated campaigns

  • offer development

  • marcomm Support

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Marketing Workshops for small Groups

I offer interactive virtual or in-person* workshops for entrepreneurs, professional groups, and marketing teams. Each session is engaging and hands-on, and participants walk away with a ready-to-implement marketing tool.

Workshops include, but are not limited to, Marketing 101, The New Ps of Marketing, Ideal Customer Profile, Design Thinking, and the Intersection of PR & Marketing.

Inquire

*In person available for groups in the DC Metro Region.

 Marketing Services FAQs

  • Our clients come to us with marketing challenges they can’t solve themselves. It could be lack of resources or time, perhaps there is a gap in subject matter or market.

    Corporate Prose evaluates whether our expertise is a match or happily refer you to one of our many network partners.

    We provide consulting in two stages:

    1. Analysis and Strategy

      This identifies the key to your challenge, market opportunity, and a high level overview of ‘where to play.’

    2. Part two is execution. This is the step that most consultants skip. We actually get your project or program in motion with hands-on support for a minimum of 90 days.

    Consulting engagements last about 6 months from start to finish. Some challenges are solved faster, others require more time to get fully operational.

  • Sometimes companies have a gap but can’t fill it right away with a full time employee.

    Or, can’t wait for a new employee to get up to speed. Results need to happen now.

    Corporate Prose provides interim marketing support embedded in your team at a senior marketing manager, marketing director, or marketing vice president level for a set contract term — 3,6,12 months at a time.

    This closes gaps in coverage with less risk for the company. It also reduces cost as there are no agency mark-up fees, no W2 taxes or benefits, and set timelines to that work with your budget.

  • No.

    There are a lot of fractional chief marketing officers that have popped up in the past few years.

    The reason why corporate prose doesn’t take on fractional CMO roles is because we love ‘the doing’ of marketing.

    CMOs are in the tough position of continuously PROVING return on investment. It’s a never ending cycle of reporting.

    We’d rather be ‘the proof’ that marketing is working for your business.

  • Let’s face the music: Marketing consulting is saturated right now. There is fractional everything. You have a mix of near-retirement swan songs and insta-happy 20 somethings.

    It’s hard to know whether you are getting a true expert or a fly-by-night.

    The difference with Corporate Prose is that we are tenured practitioners who have BOTH the corporate experience as an Executive at a Fortune 500 AND the ability to execute.

    You get the benefit of both. And, while we take great pride in our experience and outcomes - we are fair in pricing. Probably, a bit too fair.

    That’s our difference. We’ve been there, done that, and can do it again for you.

  • We really do love to roll up our sleeves.

    We can provide a range of projects — quoted as a ‘project fee’ based on scope.

    Our favorite projects:

    1. Market Research Reports

    2. Long-form content and trend reports

    3. Go-to-Market Packages for new products or services

    4. Message Architecture and Sales Messaging

    5. Vertical Market entry

    6. Strategic Sales Enablement for ‘Big’ Deals’

  • We prefer to work either on a monthly retainer for a minimum of 3 months or quote by project scope.

    This ensures you get the best work possible - without worrying about the minutes.

    Occasionally, we will consult by the hour.

  • We are pretty fabulous - but, honest about our strengths.

    We will refer you to trusted partners for the following:

    1. Social Media & Influencer Marketing

    2. Search Engine Optimization

    3. Digital Marketing - PPC, SEM, etc.

    4. B2C FMCG brands - we’ve got a friend for that!

    5. Solopreneurs who want to DIY it in Canva.

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